Soft Power.
Soft Power.
Full identity overhaul and direct-to-consumer storefront for an independent fashion label. New visual system, shoppable site, art direction. +312% in conversions.
Read case study →Bitchen is an independent agency with two specializations baked in: AI development and paid acquisition. We design, build, ship and grow digital products for founders who don't have a year to wait.
01 — Selected work
Full identity overhaul and direct-to-consumer storefront for an independent fashion label. New visual system, shoppable site, art direction. +312% in conversions.
Read case study →A streaming product built for independent artists. Design system, web app, audio-reactive motion language. 80k users in six months.
Read case study →A bicultural architecture studio's portfolio. Bilingual layout, scenographic pacing, every pixel placed with intent.
Read case study →End-to-end launch for an independent distillery. Naming, packaging system, single-product e-com, press. Sold out in three weeks. Zero ad spend.
Read case study →02 — What we do
Positioning, naming, visual identity, brand guidelines. We build brands people don't forget.
LLM apps, custom agents, RAG pipelines, evaluation. AI products that ship to prod — not demos that die in a Notion doc.
Meta, Google, TikTok, LinkedIn. Creative testing, attribution, automated bidding. We don't run your ads — we build your acquisition engine.
UI, UX, design systems, prototyping. Every pixel earns its place.
Custom builds, e-commerce, platforms. Next.js, Astro, Shopify, headless.
Animation, WebGL, micro-interactions. Motion that means something.
SEO, content, acquisition, ops. We stick around after go-live. It's rare. It's on purpose.
03 — How we work
We actually listen. Workshops, audits, user research. You walk away with a clear, written, shared vision.
Art directions, design system, interactive mockups. You validate at every step. No last-minute surprises.
Clean, tested, performant code. Custom CMS where it fits. The kind of codebase your future devs will thank us for.
Go-live, training, monitoring. We stay 90 days minimum, because a launch is a beginning, not a finish line.
They rebuilt our brand in eight weeks and we doubled revenue the quarter after. They figured out what we were trying to say before we knew how to say it.
04 — Let's talk
We reply within 24 hours. No twelve-field form, no bot. Just a real conversation.